A nasty combination of rising marketing spend and declining traffic is sweeping across digital, creating a significant deficit for digital leaders to overcome.
In 2023, marketers poured more budget into paid channels than in 2022, surpassing $1 trillion in ad spend for the first time, and the top paid traffic sources each logged double-digit increases.1 Despite these efforts, however, total web visits fell -3.6% yearover-year.
This year’s Digital Experience Benchmark Report dissects the entire digital customer journey, sharing the most important digital KPIs and surfacing frustration (and its impact) so it can be identified and eliminated.
Along the way, we provide insights to help digital leaders optimize their experiences and fully capitalize on every ever-more valuable visit in 2024.